91 Bristol Road
B5 7TU
0121 440 2569
Mobile 07973 759668


Who We Are.

What We Do.

Course Details.

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Who We Are.

The Team.

Since 1990, the company has been extensively involved in the training field, focusing its attention on libraries, public service organisations and the educational sector. Amongst its recent clients are such diverse organisations as: The English and Wales Cricket Board, BITER - which trains road safety officers, The Schools' Library Service and the N.H.S.

In education circles, the course has proved equally popular and effective for all institutions from nurseries through seniors and beyond. The courses have proved effective in the private and local authority sectors. Included amongst these are The Dragon School, Bute House Preparatory, Mill Hill School and Highlands College, Jersey, The Alternative has taken its training on the road to all parts of the British Isles including: Scotland, Ulster and the Irish Republic.

PAULINE CARR started her career as an on the road window dresser in 1974, working for a company that specialised in record shop displays.

In her many years in the business Pauline has dressed exhibition stands at all major UK exhibition centres including: Olympia, The Barbican and Birmingham's NEC.

High profile shows have included the Spring and

Autumn Fairs and the Motor Show. Currently, the majority of her time is spent training and sourcing merchandise for the company's Birmingham shop 'Alternatives'.

CHRIS FORWARD a veteran of the display trade with 30+ years experience .

He still installs in-store window displays in many of the capital's best known stores and is Pauline's first choice as back up when the major exhibitions come around.

Chris is equally in demand as a trainer

for The Alternative particularly during the periods of the academic year set aside for 'Inset;' training days. Chris is based on the south coast near Eastbourne.